Astmapp is an app redesign aimed for people suffering with astma who need to use special devices and take medication on daily basis. With Astmapp you also have the option create your profile and keep a diary, record your symptoms and when they change you can better prevent them. You can also use Astmapp in the ongoing dialogue with your doctor. If you save your registrations in the app, you can send them as a report to your doctor before consultation. This allows you to discuss your illness and mke sure you get the right medicine and dose so your daily life becomes symptom free.
At the moment the app is made for Danish market and therefore not available in English yet.

Client: Teva
Type: Mobile app


Improving the User Experience was helped by the fact that the client had an old app already that was released to the public and obtained a suitable user base. Since the old app had already received plenty of feedback and I had decent metrics to interpret and work with, I was offered an insight into the problems we were facing.
A good data-driven model must include both qualitative and quantitative metrics. Moreover, good working knowledge of how the two aspects relate to each other will not only provide better insights, but will also improve communication between team members.
After we decided on the new concept based on user testing results and after we delved into analytics to base our decisions upon, we were ready to implement our findings in a sustainable, ongoing manner.

The next steps in the design process were sketches and wireframes.The wireframing process started with consultancy meetings and quick whiteboard sketches for receiving fast feedback from the developers. After the meeting I prepared a batch of low fidelity wireframes to further analyze in the following meetings and to approve for a specific user journey to be made native, easy to develop and ensured a fast and lean strategy.

The sketches were followed by higher fidelity wireframes, which were discussed with developers until the smallest details and edge cases were reviewed. This was the last step before creating a more detailed mock-up to be prototyped in InVision and showcasing the flow to stakeholders for the final approval.


Bilding consistency into your designs helps strengthen your brand and keep the brand message clear. Defining consistent relationships between color, photography, typography, illustration, icons, etc., dictates how a user associates with your brand, how they feel about it and how they use it.
Once these frameworks and patterns are developed and established, designing with consistency in mind is quite simple. And the result makes the audience happy. A consistent interface requires less learning because users can carry over their knowledge from one page to the following, making the entire experience more fluid. This ease of understanding develops trust and comfort, both of which ensure a more engaged audience.

In order to base my UX decisions, it was really important to be able to experience the flow and tap on elements just as a user would. Prototyping is about crafting the experience, not merely the design. This way, I can demonstrate an experience that comes as close as possible to the final product. It empowers the person testing the prototype to engage in the experience, instead of having it explained to them.

Front page: On the client's request, I used a picture of an elephant with bold word ''dog'' on the top of it. Below the line says ''If only inhaler errors were as easy to spot'' which adds a little bit of originality, meaning and depth to the whole concept idea.